According to Korean news outlet, Park Bo-young was selected by Jeju Special Self-Governing Province Development Corporation, which produces and sells Jeju Samdasoo announced on the April 9.
On the 9th, Park Bo-young posted several photos on Instagram with the caption, “I like Samdasoo.”
Why was Park Bo-young selected as a brand model?
The corporation explained that Park Bo-young’s bright and healthy image fits well with the values of trust. Her image also aligns with the cleanliness that Jeju Samdasoo pursues. Moreover, she is acted as Kim Moo-bi in the most beloved romance k-drama Melo Movie.
What is Jeju Samdasoo?
Jeju Samdasoo is Korean’s favorite bottled spring water. It is a premium brand of natural mineral water from South Korea’s Jeju Island. The water is sourced from volcanic bedrock 420 meters underground. It offers pure, soft water. The water has a balanced mineral composition and a pH between 7.5 and 7.9. Since its launch in 1998, Samdasoo has maintained a leading position in the Korean bottled water market. It has also expanded its presence internationally.
