The moment Ayumi Ichihara from ≒JOY stepped onto the Sapporo Collection 2025 runway, the crowd couldn’t take their eyes off her. Representing the 12-member idol group produced by Rino Sashihara, Ichihara transformed the Hokkaido Prefectural Sports Center into a stage of pure winter magic.
Dressed in a soft white turtleneck, a chic mini skirt, and knee-high boots, she embodied the perfect blend of elegance and warmth that defines the season. But it wasn’t just her outfit that caught everyone’s attention it was her playful, almost cinematic gesture of resting her hand on her cheek, her sleeves slightly pulled over her hands, that sent fans into a frenzy. With that single move, she turned a simple walk into a moment of charm and connection, proving once again why ≒JOY’s rising star continues to capture hearts both on stage and online.
