According to NHK World Japan, Japan tourism hits a powerful new milestone as October delivers its highest number of foreign visitors ever, a clear indicator of how strongly the country is dominating global travel trends right now. And with the keyword Japan tourism leading the conversation, this surge shows no sign of slowing.
Japan welcomed nearly 3.9 million foreign travelers in October, a sharp 17.6% jump compared to last year, and the momentum feels unstoppable. Moreover, South Korea led the wave with 867,200 visitors, while China followed closely with 715,700, reflecting strong interest despite shifting political winds. Taiwan’s numbers soared 24.4%, the United States climbed 20.6%, and although Hong Kong dipped slightly by 1.4%, the overall outlook remains overwhelmingly positive. Because of the weaker yen, travelers continue to see Japan as an affordable, attractive escape filled with culture, food, and adventure.
By October, Japan had already drawn 35.5 million visitors for the year, putting the nation on track for one of its strongest tourism performances in history. Yet, even with this incredible momentum, the landscape is shifting again. After Japan’s Prime Minister Takaichi Sanae made a remark about a potential Taiwan emergency, China urged its citizens to avoid traveling to Japan. As a result, a few Chinese group tour cancellations have started appearing. Even so, the Japanese government is choosing to stay calm and monitor the situation rather than respond emotionally.
Still, despite political tension, the data shows one unmistakable truth travelers love Japan, and they’re showing it in record-breaking numbers. The energy, demand, and global fascination around Japan tourism continue to rise, and audiences worldwide are watching closely as the story unfolds.
Source NHK World Japan
