It’s the kind of debut every artist dreams of and &TEAM just made it reality. HYBE’s multinational boy group stormed into the Korean market with “Back to Life,” selling an astonishing 1.13 million copies on its first day, instantly joining the ranks of K-pop’s million sellers. After conquering Japan’s charts, the group’s seamless leap into the Korean scene is setting a new benchmark for global idol success.
According to Hanteo Chart on the 29th, &TEAM’s first Korean mini-album “Back to Life” sold 1,139,988 copies on its release day, topping the daily album chart. It’s their second consecutive million-seller, following the success of their Japanese single “Go in Blind.” With these back-to-back milestones in both Korea and Japan, &TEAM’s trajectory now mirrors that of a global powerhouse — one confidently redefining what it means to be “next-generation idols.”
Their digital performance tells an equally impressive story. All six tracks from the mini-album entered Melon’s “Hot 100”, while the music video for “Back to Life” skyrocketed past 10 million views on YouTube within 24 hours their fastest record yet. Fusing raw rock and hip-hop energy, the track hits with gritty emotion and fierce choreography, channeling the group’s signature theme of resilience and ambition. Every frame and lyric bursts with the unstoppable will of nine members sprinting toward a bigger world.
The excitement carried into real life, too. At their fan showcase in Seoul’s Blue Square SOL Travel Hall, &TEAM delivered a powerhouse 70-minute performance featuring new tracks like “Lunatic,” “MISMATCH,” and “Heartbreak Time Machine.” The event was live-streamed to fans in 158 countries via Weverse Live proving once again that &TEAM’s reach is as global as their sound.
HYBE marked the debut with a bold, citywide campaign. The HYBE headquarters itself was wrapped with dramatic claw-mark visuals and the message “&TEAM KR DEBUT,” a nod to the group’s “wolf DNA.” From Namsan Tower to Gimpo Airport and digital screens across Seoul, the members’ faces and messages lit up the city a visual declaration of their arrival.
With plans to appear on music shows and entertainment programs, &TEAM’s Korean debut isn’t just a milestone it’s the spark of a new global phenomenon. Their rise proves one thing: the world isn’t just watching K-pop evolve, it’s watching &TEAM lead that evolution.
